Just a quick post to highlight the upcoming series on Social (Media) Experience Design. It will definitely be 3 parts, perhaps 4.
- Essentials of Social (Media) Experience Design: How to design a social experience from research to strategy to actual execution and management of the experience.
- Social Experience Design for Large Enterprise and B-to-B: The self-proclaimed gurus of Social Media would have you believe that the same approach works for all, it doesn’t. Large Enterprise, especially B-to-B, needs a risk managed approach to integrating social media with their communications and marketing. Here’s a hint, it has nothing to do with Twitter or Facebook.
- Demand Generation in Social Media Environments: It’s the question on everyone’s mind, how can i get leads and revenue from Social Media? I’ll attempt to clear some of the murk about integrating Demand Generation and Social Media together in both private and public environments.
- The Shared Social Experience: Delving into how experiences are shared and looking at human behavior within a shared experience and this can be leveraged into positive customer experiences, trial and rock solid relationships to lead it all back to the almighty dollar.
The first part will be out alter tonight with the rest of the series over the course of the week.
As always, i haven’t cornered the market on wisdom, in fact far from it. You disagree, have insight or want to share on these topics, by all means connect with me. All i can promise is to be good company for you on the path to enlightenment, how and when we each reach that milestone is our own personal journey.
Cheers!
Jeff – Sensei