The Mountaintop Insights, Inspiration and Perspective for Enlightened Marketers

For those that know me, I have been going through some personal challenges for the past 2 months and as such, my blogging and core business has suffered. My mother suffers from severe Bi-Polar illness with an alcohol addiction and I have been helping her get back on her feet after leaving her husband of 20 years. Its been very trying but I made the choice to set aside my professional career consciously – knowing full well it could affect my business negatively and it did.

Why am I opening up with something obviously very personal for a blog editorial schedule? Well, its because I’ve learned so much in that time about myself, about my mother and about nature that my perspective on business, marketing and the world has changed a bit; hopefully for the better.

Now that my mother is almost into her own place, I can begin to gain my old stride, deliver more provocative thinking and share the thinking of others with you.

The Fall schedule will focus on 3 main topics:

1. Natural Selection in Social Media Environments. A further exploration of how the laws of Natural Selection not only apply to Social Media environments, but how we can identify and harness these laws to our advantage.
2. Online Demand Generation. Discussing advanced techniques for Enterprise companies to improve awareness, social engagement, lead quality and revenue from the online channels.
3. Spotlights. This is something I have been thinking about for awhile now and I believe its time. So many Enterprise companies are looking for insight past the “How to use Twitter and Facebook” so I am going to really dig into enterprise level issues as well as looking at some low hanging fruit in relation to:
   1. Off the radar social communities worth investing in.
   2. Social targeting: customer and generational segmentation in social marketing
   3. B2B customer behavior and psychology
   4. Enterprise social marketing issues such as managing multiple global brands, social sales, mobile convergence, etc…
   5. Interviews with prominent, thought-provoking B2B and B2C marketing leaders to tap their genius on all of the above and more.

Guest Bloggers and “left of center” Research

I will be inviting some colleagues to blog at The Mountain Top; all Sensei’s in their own rights. One interesting collaboration coming up will explore the Nature of Social Influence to the next level with my good friend Stephane Poirier @ExoPoirier . It should be a great post as Stephane applies some advanced thinking on Chaos and Complexity Theory to the social equation.

Lastly, I am going to bring in some enlightening and sometimes absurd research from other industries and disciplines to try create some new perspective for Enterprise marketers. The whole point is to be able to strengthen your understanding of people and communication channels by looking at what other people are doing and being able to take that learning and apply it for your customers.

Let me know what you want and I’ll find a way to get it for you

Most importantly, if you have ideas or questions you would like me to tackle and blog on, just let me know here by comment or by email jeff(at)senseintegrated(dot)com or on Twitter @jeffthesensei. I can’t promise answers, but what I can promise is a great intellectual and spiritual journey with you to find the answers.

Cheers and thanks for reading. I hope to continue earning that trust into the fall and beyond.

Jeff – Sensei